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Marketing Masterclass for MSME Businesses
Welcome to Marketing Masterclass
Introduction to Marketing Masterclass (6:58)
Module 1 - Introduction to Marketing
Understand Important Pillars of Marketing (24:55)
Understanding Pricing (11:20)
Understanding difference between sales and marketing (7:20)
Importance of Marketing in a business (5:14)
Module 2- Understanding Marketing Concepts
Undestanding positioning (16:13)
How do you make yourself different then competition (9:51)
Understanding Segmentation (5:55)
Understanding Targeting (6:31)
Understanding Market research (4:41)
Module 3- Marketing Strategies & Plans
How to set marketing goals ? (19:40)
Understanding Organisation Buying Process (5:59)
Understanding organisation buying behaviour (10:43)
B2B Vs B2C buying Process (4:54)
Understanding Buying situations (4:15)
Module 4 - Branding
Branding Part 1 (15:46)
Branding Part 2 (11:41)
Module 5 - Digital Marketing
Introduction to Digital Marketing (9:08)
Understanding Digital Marketing (8:41)
Understanding Marketing Funnels (11:43)
Defining advertising Goals (8:00)
Understanding Paid Search (9:23)
Understanding SEO (10:45)
Understanding facebook for business (25:33)
Understanding Linkedin for business (17:31)
Understanding youtube for business (17:56)
Understanding Google for business (11:43)
Understanding Google ads account (6:31)
Understanding google analytics (5:35)
How to select an marketing agency (14:43)
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How do you make yourself different then competition
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Module 2 Session 2 Mapping features.xlsx
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