Introduction to Marketing Masterclass | Udyog Paathshala

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Marketing Masterclass for MSME Businesses

Welcome to Marketing Masterclass

Introduction to Marketing Masterclass (6:58)

Module 1 - Introduction to Marketing

Understand Important Pillars of Marketing (24:55)
Understanding Pricing (11:20)
Understanding difference between sales and marketing (7:20)
Importance of Marketing in a business (5:14)

Module 2- Understanding Marketing Concepts

Undestanding positioning (16:13)
How do you make yourself different then competition (9:51)
Understanding Segmentation (5:55)
Understanding Targeting (6:31)
Understanding Market research (4:41)

Module 3- Marketing Strategies & Plans

How to set marketing goals ? (19:40)
Understanding Organisation Buying Process (5:59)
Understanding organisation buying behaviour (10:43)
B2B Vs B2C buying Process (4:54)
Understanding Buying situations (4:15)

Module 4 - Branding

Branding Part 1 (15:46)
Branding Part 2 (11:41)

Module 5 - Digital Marketing

Introduction to Digital Marketing (9:08)
Understanding Digital Marketing (8:41)
Understanding Marketing Funnels (11:43)
Defining advertising Goals (8:00)
Understanding Paid Search (9:23)
Understanding SEO (10:45)
Understanding facebook for business (25:33)
Understanding Linkedin for business (17:31)
Understanding youtube for business (17:56)
Understanding Google for business (11:43)
Understanding Google ads account (6:31)
Understanding google analytics (5:35)
How to select an marketing agency (14:43)

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Introduction to Marketing Masterclass

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